Top Business Media Sources and Outlets

In PR and media relations there are many categories among the media - Business, Daily, Broadcast, Online, Blogs, etc. - and we wanted to provide a brief look at some of the top, key business media outlets.

Business Media includes magazines, newspapers, broadcast, online news and blogs, focused on the business side of news. The top business media that should be on any PR person's contact list include (but are not limited) to the following list of 15 important business media sources:

1. Wall Street Journal (WSJ)
2. Associated Press (AP)
3. New York Times
4. Financial Times (FT)
5. Businessweek
6. Fortune (part of CNNMoney)
7. Forbes
8. Reuters
9. Business Journals (across U.S. in 41 markets including Los Angeles, Silicon Valley/San Jose, Boston, Austin, Atlanta, etc.)
10. Fast Company
11. Newsweek/The Daily Beast
12. Fox Business
13. Investor's Business Daily
14. CNBC
15. CNNMoney

There are many more business media, small and large, like the Los Angeles Times, San Francisco Chronicle, strategy + business, Business Insider, Inc., MarketWatch, TechCrunch, AllBusiness.com and more, that all should be in your contacts. Also, when working with media it is important to establish a relationship with the media in the local market(s) your clients are based and involved with. Whether New York, Los Angeles, San Francisco, Silicon Valley or Chicago, or smaller places like Colorado Springs, Raleigh or Louisville, no matter how big or small a city and location, it is very important to establish a presence and the brand in your local market.

When working with these outlets be prepared, know your target and contacts, the angles and sources they like, the beats each reporter covers, and work on building a relationship with as many as you can, it will pay great dividends in the end.