Some of the Top Technology Blogs for Media Lists

The number of blogs and bloggers in the world is staggering with what seems like zillions of blogs covering every possible subject in every location on earth.

A few great blogs and news sites for the tech PR crowd include:
TechCrunch, Mashable, GigaOm, Boing Boing, Gizmodo, Gawker, Engadget, The Next Web, ReadWriteWeb, Search Engine Land, Ars Technica, NY Times Bits Blog, WSJ Digits, BNET and of course CNET, Wired's Blogs, Fast Company Technology, LA Times Tech Blog, San Jose Mercury News SiliconBeat, Bloomberg Busuinessweek TheTechBeat, and for a little fun try The Daily Beast.

Blogs and bloggers are a wonderful source of news and along with those mentioned above there are many smaller blogs that are nice to target for media outreach for your clients.

Top Business Media Sources and Outlets

In PR and media relations there are many categories among the media - Business, Daily, Broadcast, Online, Blogs, etc. - and we wanted to provide a brief look at some of the top, key business media outlets.

Business Media includes magazines, newspapers, broadcast, online news and blogs, focused on the business side of news. The top business media that should be on any PR person's contact list include (but are not limited) to the following list of 15 important business media sources:

1. Wall Street Journal (WSJ)
2. Associated Press (AP)
3. New York Times
4. Financial Times (FT)
5. Businessweek
6. Fortune (part of CNNMoney)
7. Forbes
8. Reuters
9. Business Journals (across U.S. in 41 markets including Los Angeles, Silicon Valley/San Jose, Boston, Austin, Atlanta, etc.)
10. Fast Company
11. Newsweek/The Daily Beast
12. Fox Business
13. Investor's Business Daily
14. CNBC
15. CNNMoney

There are many more business media, small and large, like the Los Angeles Times, San Francisco Chronicle, strategy + business, Business Insider, Inc., MarketWatch, TechCrunch, AllBusiness.com and more, that all should be in your contacts. Also, when working with media it is important to establish a relationship with the media in the local market(s) your clients are based and involved with. Whether New York, Los Angeles, San Francisco, Silicon Valley or Chicago, or smaller places like Colorado Springs, Raleigh or Louisville, no matter how big or small a city and location, it is very important to establish a presence and the brand in your local market.

When working with these outlets be prepared, know your target and contacts, the angles and sources they like, the beats each reporter covers, and work on building a relationship with as many as you can, it will pay great dividends in the end.

Knowing and Understanding the Media: The Key to Successful Media Relations and Story Placements

Over the years many people have asked me what is it that makes a PR campaign a success, and what is the best way to handle media and media relations?

My answer is simple and very important:
Know and understand the media. Know who the media are, identify the appropriate reporters, editors, writers, producers and bloggers, and understand their beat and coverage. Know how they prefer to be contacted, by email, phone, Twitter, etc.? Understand them by researching their beat and stories they have written for last 6 months to year. Know them and know their beat, what they cover, and if you have a chance ask them what they are most interested in.

By knowing and understand media, what they like or don't like, how to pitch them or how not to pitch them, you will be far more successful with media and story placements.