Don't Forget About The Little Guys - Small Press Are Great Targets

In the quest for news coverage with traditional media, social media and blogs, everyone is on the hunt for the big name or "Big Game" media, but many forget or ignore the little guys, and you should never ignore any press.

No matter how small or large, how focused or broad the coverage, how frequent or infrequent, all media are important and need to be on your target press lists. We all know how big and effective stories placed with the Wall Street Journal, Good Morning America, Mashable and Forbes are and can be, but Do Not ignore the small publications and blogs, as they can have a big impact on your clients and their goals.

Small or smaller publications and blogs such as Los Angeles Daily News, EE Times, La Opinión, SocialTimes, Network Computing, FierceMarkets Network, and many more, can be wonderful targets and provide your clients with needed exposure and publicity.

A simple piece of advice, always go after the big game targets, but never forget about the little guy, the smaller publications and blogs.