Wire Services in the Social Media Age

With the advancements and changes in the world of communications, many are pushing news and announcements through social media rather than traditional wire services.

Considering the results from wire services the best case scenario for getting news out is not to use one or the other, but both. Traditional wire services have an established presence and feed the media news and updates. Social Media is a fast new way to push news through Twitter, Facebook, Blogs, LinkedIn, Tumblr and more.

The best of the available wire services from our experience is Business Wire, for which we have seen noticeable results. Another good service with nice results is PR Web. Many like to use PR Newswire, but at Maxima PR we prefer Business Wire over PR Newswire. Some of the new services like PR Web are a little lower in cost than Business Wire or PR Newswire which are very close in pricing, but the reach of these bigger, more established wire services is significant and in most cases worth the higher price.

For the Social Media a well networked and followed Twitter account or accounts is key, along with a presense on Facebook, LinkedIn, Tumblr and other sites such as StumbleUpon, Reddit, Technorati, Digg, Focus, Small Business Brief, Wikipedia, YouNoodle, and video posts on YouTube. With Social Media you want to establish a presence on all relevant sites and services, and update on a regular basis, daily if possible.

When using wire services and social media sites and services, do your homework to choose and use the best of the services available. In some cases you may want to use more of wire services while in others you may focus on social media.