Friday, November 11, 2011

News Announcements - Press Releases, Twitter, Social Media and Social Networking

Making a big splash with your company name and news is important, and a company needs to engage in a comprehensive marketing and branding strategy that includes public relations, media and news announcements.


With the evolving field of public relations, communications and media, as new tools and resources in the areas of social media and social networking such a blogs and corporate blog, Twitter and tweets, and Facebook and LinkedIn status updates, these are wonderful new means of communicating news and are very effective.


Along with the new services offered by social media and social networking is still the long-time and proven, good old fashioned press release and wire services for distribution. Press releases and using distribution services such as Business Wire and PR Web, are highly effective means of pushing your news to target audience and media. The cost is relatively low for local or national distribution, and the using traditional wire services is to this day a highly effective way of announcing news typically with a solid return on the investment.


For news announcements and the distribution of news we recommend utilizing both the social media and traditional media and wire services, as both are very useful and powerful ways of pushing your brand and news out to the public.

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